User-generated content (UGC) is one of the most important features of today’s digital world.
Champion3 use it to help take brand authenticity to the next level, not only because user-generated content allows your brand to be seen by new audiences and create a more personal connection with current customers, but also because consumers are more likely to trust user-generated content than that created by brands!
Loyalists, followers, or fans or however you label your most dedicated customers, are typically the group that’s most enthusiastic about your business. Since they are so passionate about worshiping at the alter of your brand, this audience segment is perfect to reach out to.
UGC can be used throughout all stages of the buyer’s journey, helping to influence engagement and increase conversions. The customer-centric content can be used on social media and other channels, but also email, landing pages and even at checkout.
Contact Champion3 and enhance authenticity in your marketing strategy!